Website Project Management & Content for Optik Behringer

The former version of Optik Behringer’s website was outdated. They wished to have a modern website that reflects the zeitgeist of modern society, but which is also classy at the same time.

At first, the performance of the old website was evaluated and a thorough analysis of Optik Behringer’s competitors and needs was made. Those results laid the foundation for the concept creation and further strategic decisions. I was further in charge of the copywriting and the technical realization was done by Monika Rabensteiner, a web developer I teamed up with.

The new website combines a high level of usability with a clear, simple and sleek design. The website’s features and content also satisfy the informational search intend of Optik Behringer’s (potential) customers. Therefore, a list and an explanation of their services, their team members, opening hours and contact details are in the focus. The feedback of the customers was consistently positive.

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