Flyer concept creation for Sandra Lass
In the first step, we discussed her expectations and I made a thorough analysis of her business, target group and competitors. I also asked her about her design and color preferences in order to get a better feeling for her brand. As pictures were needed for the flyer creation, I was further in charge of the foto shooting organization and briefing the photographer. After receiving the edited pictures, I developed a concept, wrote the text and worked together with the Graphic Designer – which was me in that case.
The flyer nicely adds to Sandra’s branding: modern, simple, honest and sustainable (we used recyclable uncoated paper) without having the typical esoteric touch.