Services

Consumers are bombarded by thousands of commercial messages, information and news every single day. words of motion helps you to cut through that noise and make your audience listen. 

Services

Consumers are bombarded by thousands of commercial messages, information and news every single day. words of motion helps you to cut through that noise and make your audience listen. 

I’m right at your side

Our world has become awfully noisy. To protect themselves, people have started to skim and scan content, especially web-based content. Nowadays, the challenge is to communicate the right message, to the right people, at the right time and in the right place in order to receive attention.

I assist you with becoming clear about your brand’s vision, identifying your target group’s needs as well as using the advantages of specific platforms, tools and communicative techniques in order to create content that is relevant, inspiring, entertaining and accessible. My main services include brand identity identification, content strategy development and content creation.

I’m right at your side

Our world has become awfully noisy. To protect themselves, people have started to skim and scan content, especially web-based content. Nowadays, the challenge is to communicate the right message, to the right people, at the right time and in the right place in order to receive attention.

I assist you with becoming clear about your brand’s vision, identifying your target group’s needs as well as using the advantages of specific platforms, tools and communicative techniques in order to create content that is relevant, inspiring, entertaining and accessible. My main services include brand identity identification, content strategy development and content creation.

the three pillars for effective brand stories

brand identity

You are doubtful in terms of who you are and what you want to be/achieve in life?

brand strategy

You’re indecisive about your message and what you want to share with your target audience?

brand content

You’re not able to publish content on a continuous basis due to lack of time?

BRand Identity

You’re just starting out with your business and you have no idea where to take things? Or you’re a well established company that does seemingly unconnected, uncoordinated things without following the company’s guiding principles because they don’t exist? That’s when we need to take a closer look at your core to either lay the foundation for your business or to find yourself again.

No one else knows you better than yourself. Which is why we’ll go on this journey together. The ultimate goal is to develop your own value proposition, mission and vision statement. I’ll lead you through that process by asking you a set of deep questions.

  • Questionnaire
  • Interviews
  • Mood Boards
  • Summary of results

“Anna-Lena designed a logo and a flyer for my business. She did a thorough analysis of my wishes, visions and needs for both logo and flyer, and promptly presented her suggestions. Working with Anna-Lena has been a pleasure as she is very dynamic, highly attentive, very well organised and extremely concise in her work.”

Sandra Lass, Founder & Owner of Klangtherapie Sandra Lass

BRand Strategy

Scenario 1:
Knowing who you are, what your business is about and what value you offer to your target audience, and thus phrasing your taglines, is not an issue. Creating content is also super easy for you – you have lots of instant ideas. However, you struggle to find a common thread/main theme, especially when you feel that multiple messages/concepts are equally important.

Scenario 2:
You are totally clear about yourself and your business and you already have the right message in place. In the second step, though, your biggest challenge is to make decisions on which concrete actions to take and how to schedule them.

Can you identify yourself with Scenario 1, 2 or both?
Then we should focus on working on your Brand Content Strategy.

  • Status quo and competitor analysis
  • Buyer persona
  • Concept & campaign creation
  • Planning of content marketing activities and selection of channels
  • Time and budget planning
  • Cooperation with other external content providers or in-house specialists (text, picture, video, audio)

Anna-Lena is part of our corporate communications team, supporting us with creating and publishing content on social media as well as writing SEO optimized articles. She is a skilled writer, having a great sense for structure and tonality. She is not only reliable and accurate in her work, but also a great team player. Her positive energy and enthusiastic work attitude adds to it. We’re glad to have her.

Andreas Niederwipper, Founder & Chief Executive Officer of Jobwrk GmbH

BRand Content

If you’re not able to publish content on a continuous basis due to lack of time because you’re wearing multiple hats? Than you might need some man(girl)power here. Let me help you with the following services:

  • Topic research and preparation of an editorial schedule
  • (SEO) copywriting
  • Editing
  • Graphic Design for digital formats (Social Media graphics, e-books, PDFs etc.)
  • Blogger and influencer marketing

“Working with Anna-Lena has been exceptional right from the start. She’s attentive and a very good listener, well structured and proactive in her solutions. The work is done very efficiently and with high-quality standards.”

Bernard Zitzer, Search Experience & Online Marketing Consultant

Consulting

If you prefer to manage your strategic and operative duties by yourself or you want to train a team member in order to take over, I also offer private consulting lessons. Depending on your needs, you can decide between a one-time consulting session or repeating consulting on a weekly/monthly basis.

What are my rates?

Each business has its personal needs and requires different support. Therefore, I tailor my services for each individually and discuss rates only on the phone. If you are interested in a collaboration and would like to talk about different options, please contact me.