Hello

I’m Anna-Lena, a brand and digital content marketing expert, and founder of words of motion. 

I help adventurers, creatives and visionaries to create and share authentic stories.

HELLO

I’m Anna-Lena, a brand and digital content marketing expert, and founder of words of motion. I help adventurers, creatives and visionaries to create and share authentic stories. 

the three pillars for effective brand stories

brand identity

Analysis & Identification

brand strategy

Concept Development & Consulting

brand content

SEO Texting & Graphic Design

What words of motion is about

Developing content based on the three pillars requires ongoing work on a self-discovery-journey and deeply looking inside your business, deciding on an overarching thread, planning concrete content marketing activities and implementing them. By seeing the bigger picture, clients gain clarity about their message in order to channel their brand content into one direction and to grow their confidence in publishing content they feel comfortable with.

However, this is a never ending process as people, companies, markets and industries continuously change. It is an ongoing learning experience and a welcoming challenge.

For as long as I can remember, I’ve been curious about people’s stories. I wanted to know, what exactly is it that makes a good story a brilliant, engaging one? Why can some people tell the most compelling and interesting stories, while others struggle to get heart? I learnt that knowing who you are and having a clear vision of your business is crucial. People are interested in your personality, your lifestyle you embody, your story and your message. First and foremost, it’s about emotions.  

words of motion is exactly about that continuous learning experience about yourself, your business and environment. It’s also about telling true and convincing stories that touch people, and therefore, have an impact on our society, our environment and our world.

What words of motion is about

Developing content based on the three pillars requires ongoing work on a self-discovery-journey and deeply looking inside your business, deciding on an overarching thread, planning concrete content marketing activities and implementing them. By seeing the bigger picture, clients gain clarity about their message in order to channel their brand content into one direction and to grow their confidence in publishing content they feel comfortable with.

However, this is a never ending process as people, companies, markets and industries continuously change. It is an ongoing learning experience and a welcoming challenge.

For as long as I can remember, I’ve been curious about people’s stories. I wanted to know, what exactly is it that makes a good story a brilliant, engaging one? Why can some people tell the most compelling and interesting stories, while others struggle to get heart? I learnt that knowing who you are and having a clear vision of your business is crucial. People are interested in your personality, your lifestyle you embody, your story and your message. First and foremost, it’s about emotions.  

words of motion is exactly about that continuous learning experience about yourself, your business and environment. It’s also about telling true and convincing stories that touch people, and therefore, have an impact on our society, our environment and our world.

My story from an insecure girl to a business owner

I grew up in a small town in the Black Forest Highlands, South Germany. My childhood was everything you can imagine of a peaceful and protected countryside idyll. My parents were passionate travellers so it didn’t take long for me to also feel the travel bug. I still love coming back home, but I’m also an old explorer-soul.

My story from an insecure girl to a business owner

I grew up in a small town in the Black Forest Highlands, South Germany. My childhood was everything you can imagine of a peaceful and protected countryside idyll. My parents were passionate travellers so it didn’t take long for me to also feel the travel bug. I still love coming back home, but I’m also an old explorer-soul.

What on earth am I doing here?

Before becoming self-employed, I ran through life, hunting one college degree after another just desperate for approval and wanting to meet the expectations of society in general. Don’t get me wrong – I’m proud of my degrees (B.A. Intercultural Management and Communications, MSc Marketing) and I’m very grateful that I had the privilege to be part of excellent programs. However, I wished I’ve paused my life more than a few moments and reflected on this very essential question:

“What do I want from life? Is this what I’m doing serving my higher goal?”

I was also passionate about multiple things that seemed very disconnected to each other, e.g. entrepreneurship, traveling and adventures, sports, the outdoors, fashion, handcrafting, writing, healthy food, graphic design, brand management, sustainability and having meaningful conversations, just to name a few.

After several unsuccessful internships and jobs at corporations that kind of forced me to be one thing in life, I had that moment, when I realized that having different interests and skills is a strength of mine – not a burden – which I should explore more in depth.

In 2017, I pitched my business idea about becoming a self-employed Virtual Assistant (VA) to a friend of mine who also has his own company. He liked it and even saw a need for himself having a VA who supports him. Thus, it was more than logical that he would become my first client. So my business was born…

What on earth am I doing here?

Before becoming self-employed, I ran through life, hunting one college degree after another just desperate for approval and wanting to meet the expectations of society in general. Don’t get me wrong – I’m proud of my degrees (B.A. Intercultural Management and Communications, MSc Marketing) and I’m very grateful that I had the privilege to be part of excellent programs. However, I wished I’ve paused my life more than a few moments and reflected on this very essential question:

“What do I want from life? Is this what I’m doing serving my higher goal?”

I was also passionate about multiple things that seemed very disconnected to each other, e.g. entrepreneurship, traveling and adventures, sports, the outdoors, fashion, handcrafting, writing, healthy food, graphic design, brand management, sustainability and having meaningful conversations, just to name a few.

After several unsuccessful internships and jobs at corporations that kind of forced me to be one thing in life, I had that moment, when I realized that having different interests and skills is a strength of mine – not a burden – which I should explore more in depth.

In 2017, I pitched my business idea about becoming a self-employed Virtual Assistant (VA) to a friend of mine who also has his own company. He liked it and even saw a need for himself having a VA who supports him. Thus, it was more than logical that he would become my first client. So my business was born…

My not so smooth ride into entrepreneurship and self-employment

Being a freelancer meant giving up a secure 9-5 job, which a lot of people in my surrounding couldn’t understand. Others, however, applauded me for having the courage and supported me.

Nevertheless, I wasn’t spared from…

  • overthinking my decisions,
  • having the feeling of not being good enough or knowing enough,
  • being scared of failure, and
  • being indecisive what and where I want my business to be.

Over the last years, I have learned to observe and listen to myself which has led me to some very interesting discoveries. I still have to learn a lot, but I truly believe in one thing:

“I am the creator of my own life.”

I think life is way too short and I’m not patient enough to wait that life happens TO me, I rather prefer to take action that life happens FOR me.

My not so smooth ride into entrepreneurship and self-employment

Being a freelancer meant giving up a secure 9-5 job, which a lot of people in my surrounding couldn’t understand. Others, however, applauded me for having the courage and supported me.

Nevertheless, I wasn’t spared from…

  • overthinking my decisions,
  • having the feeling of not being good enough or knowing enough,
  • being scared of failure, and
  • being indecisive what and where I want my business to be.

Over the last years, I have learned to observe and listen to myself which has led me to some very interesting discoveries. I still have to learn a lot, but I truly believe in one thing:

“I am the creator of my own life.”

I think life is way too short and I’m not patient enough to wait that life happens TO me, I rather prefer to take action that life happens FOR me.

Living a life and having a business on my own terms

Now I know that I wasn’t and I’m still not made to fit into a conventional box – and I also don’t want to. Therefore, I’ve created a life that feels authentic to myself.

Freedom

I’m a location independent freelancer which means that I only need my laptop and Wifi to work from anywhere in the world. Having that freedom is sacred for me, because in that way I’m able to combine my passion for traveling with my job. I can also create my working hours more flexible to fit the things that are important to me in my daily schedule.

Friendship and personal connections

Despite the digital age, I’m also a fan of personal face-to-face communication. Sometimes a spoken word is more valuable and deeply connecting than a written one. Besides, I do look for long-term collaborations with my clients, as I find it more fun to get to know each other better and to grow together along the way.

Design and aesthetic

I do like pretty and high-qualitative things, for instance cafés with individual interior, original branding, artisan products and fashion items and of course delicious food. I’m in love when people are passionate about something and put their heart and soul into creating it as well as focusing on giving their customers the best brand experience.

Health

My approach of being healthy is holistic. That includes my body, mind and soul. I do a lot of outdoor activities and Yoga to keep myself fit and vital. I also love to buy fresh food from local producers on the farmer’s market and cook them freshly. Other interests are meditation and self-management optimization in form of personal development. For example, I keep a diary to practice gratitude and optimism.

Sustainability

I wouldn’t call myself a hardcore plastic rebel or an environmental activist but I do take care of reducing my plastic and food waste. Just recently I discovered a soap bar for washing my hair and I’m a fan of reusable coffee-to-go-cups. I believe that changing the small things in our daily life as individuals can help the world to recover. It all starts with you and we end up being stronger as a collective.

Be the change that you wish to see in the world.

Mahatma Gandhi